MemberHub provides software custom-designed for K-12 parent groups.
K-12 parent groups are organizations such as parent-teacher associations (PTAs), PTOs, and booster clubs. They exist to engage K-12 parents and raise funds for schools & programs. K-12 parent groups play a substantial role in bridging the education funding gap, and they have a special opportunity to connect businesses and parents to benefit schools. MemberHub is contracted with over 12,000 parent groups that engage with millions of parents weekly.
Until now, there hasn't been a great way for businesses to directly market to a school's parents. The returns on traditional school sponsorships are hard to track. Carpool line banners and T-shirt logos don't provide any trackable insights on brand awareness, new customers, or sales.
Our cause-marketing solution, MemberHub Givebacks, allows merchants to grow their business while giving back.
Through Givebacks, businesses can:
Select schools with parents they'd like to market to.
Sell specially crafted offers, like prepaid coupons, vouchers, and other savings, in PTAs' online stores. PTAs promote their offers to parents, who love to support businesses that support their schools.
Get data & insights into how their offers are performing.
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